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What do you mean by IP Exclusions?

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What do you mean by IP Exclusions?
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    1 Answer

    1. Professional

      Google created IP exclusion so advertisers can block specific IP addresses from seeing their ads.

      How to block an IP address:

      1. Sign in to your Google Ads account.
      2. In the page menu on the left, click Settings.
      3. Select the campaign you’d like to exclude IP addresses from.
      4. Click to expand the “IP exclusions” section. (Click Additional settings if you can’t see the “IP exclusions” section.)
      5. Enter the IP addresses you want to exclude from seeing your ads.
      6. Click Save.

      How to remove your IP address exclusions

      1. Follow steps 1-4 (above).
      2. Remove any IP address exclusions that you don’t want to apply.
      3. Click Save.
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