Google AdWords, now known as Google Ads, is an advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and on other websites that participate in the Google AdSense program. Here are some reasons why businesses might choose to use Google Ads:

Targeted Advertising: Google Ads allows businesses to target their ads to specific audiences based on factors such as location, demographics, and search terms used by users. This can help businesses reach the right people with their ads, increasing the likelihood of conversions and sales.

Pay-Per-Click (PPC): With Google Ads, businesses only pay when someone clicks on their ad, making it a cost-effective advertising method. This means businesses can set a budget for their advertising campaign and only pay for the clicks they receive, which can help them stay within their advertising budget.

Measurable Results: Google Ads provides detailed analytics and reporting tools that allow businesses to track the performance of their ads in real-time. This means businesses can quickly see which ads are performing well and adjust their strategy accordingly.

Brand Awareness: Even if users don’t click on an ad, simply seeing a business’s name and message on the SERP can increase brand awareness and recognition.

Flexibility: Google Ads allows businesses to easily modify and adjust their ad campaigns as needed, including changing targeting options, ad content, and budgets.

Overall, Google Ads can be a powerful tool for businesses looking to increase their online visibility, drive traffic to their websites.