What is Adwords?
AdWords, also known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs) and other websites that participate in Google’s ad network.
Using AdWords, businesses can create ads that target specific keywords, locations, and demographics. They can also set a budget and bidding strategy for their ads, and track the performance of their campaigns using metrics such as click-through rates, impressions, and conversions.
AdWords offers several types of ads, including text ads, display ads, and video ads. Text ads appear at the top or bottom of Google search results, while display ads appear on websites that are part of Google’s ad network. Video ads appear on YouTube and other video-sharing websites.
Overall, AdWords provides businesses with a powerful tool for reaching potential customers and driving traffic to their websites.