AdWords works on a pay-per-click (PPC) advertising model. This means that advertisers pay each time a user clicks on one of their ads. Advertisers bid on specific keywords and phrases relevant to their business, and when a user searches for those keywords, the ads with the highest bid and quality score are displayed.

Here are the basic steps involved in using AdWords:

Create an AdWords account: Advertisers can create an account on the AdWords website, set up billing information, and create campaigns.

Choose keywords: Advertisers must choose keywords or phrases that are relevant to their business and that they want to target in their ads.

Create ads: Advertisers can create different types of ads, including text ads, display ads, and video ads. They must write compelling ad copy that will entice users to click on their ads.

Set bids: Advertisers must set bids for their ads, which determine how much they are willing to pay each time a user clicks on their ad.

Launch campaigns: Once the ads are created and the bids are set, advertisers can launch their campaigns.

Monitor and optimize: Advertisers must monitor the performance of their campaigns and make adjustments as needed. This may involve tweaking ad copy, adjusting bids, or targeting different keywords.

Overall, AdWords is a powerful tool for businesses looking to reach potential customers and drive traffic to their websites. By carefully selecting keywords, creating compelling ads, and monitoring performance, advertisers can get the most out of their AdWords campaigns.